Let's Defend Popular Science
I happen to think pop science gets a bad rap. It's regarded as dumbed-down science at best, or unreadable if not dumbed down (but seriously, how is Scientific American considered unreadably technical?). I can see how this bad reputation comes about; it's difficult to balance the deep technicality of science with the ability to entertain and inform a public largely unfamiliar with these technicalities. This isn't to say that the average person is stupid - in fact, patronising your audience makes for terrible science communication and angry reactions - but to say that science is heavily specialised. Writing about specialist concepts for a general audience is hard , and it takes time. So most of the people doing it aren't the people who have been working in these fields. In fact, they're unlikely to have any scientific training whatsoever. In an age where most people won't go a day without using some kind of scientific achievement, good popular science is more ...